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GeneTech 知识引擎共收录 94 篇相关科研实体，横跨 13 个垂直领域。数据来自 OpenAlex、arXiv、Crossref、PubMed、Europe PMC 等公开学术源，全部可溯源到原文。

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代表性文献（按质量分排序，前 60 条）

• Artificial Intelligence Marketing Technologies and Consumer Purchasing Decisions: The Moderating Role of Virtual Customer Experience and Implications for Sustainable Consumption in Telecommunications Service Environments
  2026 · AI 安全与对齐 · Artificial intelligence (AI) marketing technologies are reshaping customer engagement in service sectors, yet their performance within integrated digital ecosystems remains poorly understood. Existing research often exam…
• Artificial Intelligence Marketing Technologies and Consumer Purchasing Decisions: The Moderating Role of Virtual Customer Experience and Implications for Sustainable Consumption in Telecommunications Service Environments
  2026 · 数字孪生 · Artificial intelligence (AI) marketing technologies are reshaping customer engagement in service sectors, yet their performance within integrated digital ecosystems remains poorly understood. Existing research often exam…
• THE IMPACT OF MODERN TECHNOLOGICAL INNOVATIONS ON FOOD SECURITY IN NIGERIA: A CUTTING-EDGE TECHNOLOGY FROM AN AGROPRENEURSHIP PERSPECTIVE
  2026 · 数字孪生 · This study empirically examines how modern technological innovations affect food security in Nigerian technology-based farming organizations.The goal of this study is to ascertain the nature of connections between modern…
• Artificial intelligence (AI) agents and the future of customer loyalty
  2025 · AI Agent 生态 · Purpose Customer loyalty in the hospitality sector represents a critical determinant of a business’s success and competitive advantage. This paper aims to review the conceptual foundations of customer loyalty, its signif…
• Evaluation and Benchmarking of LLM Agents: A Survey
  2025 · AI Agent 生态 · The rise of LLM-based agents has opened new frontiers in AI applications, yet evaluating these agents remains a complex and underdeveloped area.This survey provides an in-depth overview of the emerging field of LLM agent…
• Easing AI-advertising aversion: how leadership for the greater good buffers negative response to AI-generated ads
  2025 · AI 安全与对齐 · The advertising industry is being reshaped by artificial intelligence (AI), offering innovation and efficiency in ad creation but also triggering consumer scepticism. This research examines consumer perceptions of AI-gen…
• Unveiling Mexican Perspectives on AI Meets Luxury Marketing in Mexico
  2025 · AI 安全与对齐 · This study addresses how Artificial Intelligence (AI) redefines luxury marketing by integrating Means-Ends Chain (MEC) theory with Zaltman Metaphor Elicitation Technique (ZMET)-driven insights. To the best of our knowled…
• Technology-enabled democratization: Impact of generative AI on content marketing agencies
  2025 · AI 安全与对齐 · This study investigates how technology-enabled democratization affects market structures and incumbent firm strategies, with a focus on generative AI and content marketing agencies (CMAs). While past technologies augment…
• Algorithmic Management in Hospitality: Examining Hotel Employees’ Attitudes and Work–Life Balance Under AI-Driven HR Systems
  2025 · AI 安全与对齐 · This study investigates hotel employees’ perceptions of AI-driven human resource (HR) management systems within the Accor Group’s properties across three major European cities: Paris, Berlin, and Amsterdam. These diverse…
• Transformative role of generative AI in marketing content creation and brand engagement strategies
  2025 · AI 安全与对齐 · Generative AI has emerged as a pivotal force reshaping the marketing landscape by revolutionizing content creation and customer engagement mechanisms. This research article examines how AI-driven tools are transforming t…
• AI Adoption in Family Firms: A Mixed‐Methods Study on the Paradoxical Roles of Passive and Active Family Involvement
  2025 · AI 安全与对齐 · ABSTRACT Artificial intelligence (AI) technologies have gained significance for all types of firms, including family firms. However, unlike other business contexts, family firms face unique challenges in adopting complex…
• Bragging About Valuable Resources? The Dual Effect of Companies’ AI and Human Self‐Promotion
  2025 · AI 安全与对齐 · ABSTRACT As companies actively invest in self‐promotion of Artificial Intelligence (AI) empowered services to sustain their competitive advantage, there is a growing potential for such promotional activities to backfire.…
• The impacts of social influence and hedonic motivation on experience and continuance intention of using AI in SMEs’ HRM
  2025 · AI 安全与对齐 · Small and Medium Enterprises (SMEs) in Indonesia are increasingly adopting artificial intelligence (AI) to improve operational efficiency and drive business growth. This study aimed to explore the relationship between AI…
• Enhancing phygital customer experience through generative AI: a social listening method for strategic retail decision-making
  2025 · AI 安全与对齐 · The use of Generative Artificial Intelligence (GAI) to transform vast amounts of textual content for strategic insights have been a rapidly growing trend for business researchers. Although various studies have identified…
• Smart insights, stronger performance: Leveraging business intelligence and dynamic capabilities in tourism and hospitality
  2025 · AI 安全与对齐 · The rapid advancement of artificial intelligence (AI) and business intelligence (BI) compels tourism and hospitality firms to redefine their capabilities. This need stems from the growing imperative to fully leverage the…
• Artificial intelligence in the service of sustainable shipping
  2025 · 医疗人工智能 · Abstract Shipping constitutes an international endeavor that undoubtedly encapsulates one of the most crucial industries of our time. Owing to shipping, societies can enjoy a variety of goods, effectively transported fro…
• The synergy of neuromarketing and artificial intelligence: A comprehensive literature review in the last decade
  2025 · 医疗人工智能 · Abstract This paper conducts a systematic literature analysis on "artificial intelligence, ethical artificial intelligence, neuromarketing, consumer neuroscience, neuroethics, and neurotechnology." This study followed th…
• Artificial Intelligence Social Responsibility in the Consumer Market: Dimension Exploration and Scale Development
  2025 · 医疗人工智能 · ABSTRACT This study explored the conceptualization, dimensional structure, and measurement of artificial intelligence (AI) social responsibility in the consumer market. Data were collected through semi‐structured in‐dept…
• Sensorial marketing within consumer behavior: bibliometric analysis and future trends
  2025 · 脑科学 · This bibliometric analysis explores the evolution of sensory marketing within consumer behavior, analyzing 1,189 articles from Scopus and Web of Science databases from 1985 to 2024. Sensory marketing, engaging in all fiv…
• Towards carbon neutrality in tourism: pathways and future research directions
  2025 · 碳中和与 CCUS · Achieving carbon neutrality (CN) in tourism is essential for mitigating climate change, yet existing literature provides limited guidance on effective pathways. This review addresses this gap by examining key strategies …
• Unlocking Digital Success: A TOE Framework Analysis of Digital Marketing Adoption for Enhanced SMEs Competitiveness
  2025 · 数字孪生 · This study analyzes the extent to which Technology-Organization-Environment (TOE) factors contribute to the adoption of electronic marketing and resulting business performance among small and medium-sized enterprises (SM…
• Unlocking new opportunities for strategic advisory and innovation with digital twin technology in corporate finance
  2025 · 数字孪生 · Digital Twin Technology (DTT) has emerged as a transformative force in various industries, enabling real-time simulation and decision-making. In corporate finance, its potential is largely untapped, yet it holds promise …
• Smart Government Initiatives: Transforming Global Supply Chains through Digital Change
  2025 · 数字孪生 · This empirical research aims to explore the effects of smart government initiatives on the global supply chain to evaluate the pharmaceutical manufacturing industry in the UAE. Through the synthesis of information collec…
• Unpacking willingness in family firms facing the digital transformation
  2025 · 数字孪生 · Abstract Digital transformation introduces a new set of parameters for firm innovation. Existing literature has found that family firms vary on their willingness to innovate. However, explanations of the factors that lea…
• The Impact of Digital Marketing Capability on Firm Performance: Empirical Evidence from Chinese Listed Manufacturing Firms
  2025 · 数字孪生 · The rapid expansion of e-commerce has pushed firms to adopt more sophisticated digital marketing strategies to reach, engage, and retain consumers. Research has shown that digital marketing significantly enhances firm pe…
• Exploring electric vehicle consumer behavior: impact of digital innovation, environmental concern, perceived value, and social influence on purchase intentions
  2025 · 数字孪生 · Background Understanding the drivers and boundary conditions of electric vehicle (EV) adoption is critical to fostering sustainable transportation. Building on perceived value and planned behavior theories, this study pr…
• A Systematic Literature Review on Digital Twins in Circular Supply Chain Management
  2025 · 数字孪生 · ABSTRACT This study presents a systematic literature review exploring the role of Digital Twins (DTs) in Circular Supply Chain Management (CSCM). Employing a structured methodology based on the PRISMA protocol and analyz…
• Driving Sustainability Performance in Hotels Through Green Digital Leadership and Circular Economy: The Moderating Role of Hotel Green Efficacy
  2025 · 数字孪生 · This study examines the role of green digital transformational leadership (GDTL) in enhancing sustainability performance in the hotel industry through the mediating mechanism of circular economy (CE) practices and the mo…
• The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI
  2024 · AI 安全与对齐 · This paper introduces the MADE (Mapping, Assembling, Demonstrating, Executing) framework, a comprehensive set of best practices for the ethical and effective use of generative artificial intelligence (AI) in creating exp…
• Revealing the brain behind travel: an analysis of neuro-tourism research using structural topic models and network analysis
  2024 · 脑科学 · Neuro-tourism is a growing field that could revolutionize the tourism industry by uncovering the neurological mechanisms behind the tourist experience. However, the underlying mechanisms and interrelationships shaping th…
• Deciphering the evolution of metaverse - A techno-functional perspective in digital marketing
  2024 · 数字孪生 · • The metaverse has disrupted the traditional marketing practices and it has potential to transform entire world of marketing activities with thrilling immersive experiences. • This study provides an analysis of evolving…
• Digital Twins of Supply Chains: A Systems Approach
  2024 · 数字孪生 · We tackle the problem of digitalisation of Supply Chains, focusing on collaboration and sharing of information. By generalising the notion of Digital Twins, we review, develop, and conceptualise the (emerging) notion of …
• How do innovation intermediaries’ business models cope with their need to develop new digital services?
  2024 · 数字孪生 · This study explores relationships among various aspects of Innovation Intermediaries' (IIs) business models and their intention to provide digital and data-enabled services to their members/customers. Using mixed researc…
• Value propositions of artificial intelligence in retailing
  2024 · 具身智能 · Numerous companies are increasingly employing artificial intelligence (AI) to generate accurate predictions, increase efficiency and automate tactical decision-making processes. However, misguided AI initiatives can end …
• Application of Artificial Intelligence Technology in Customer Service in the Hospitality Industry in Indonesia: A Literature Review on Improving Efficiency and User Experience
  2024 · 具身智能 · The hospitality industry in Indonesia, known for its cultural richness and natural beauty, has experienced significant growth in recent years, attracting both domestic and international tourists. Customer service has eme…
• Rise of Artificial Intelligence in Business and Industry
  2023 · 医疗人工智能 · The ongoing development of business and the most recent advances in artificial intelligence (AI) allow for the many business practices to be improved by the capacity to establish new forms of collaboration, which is a si…
• Public Acceptance and Willingness to Pay for Carbon Capture and Utilisation Products
  2023 · 碳中和与 CCUS · Although the significance of the social science agenda reflecting and affecting the carbon capture and utilisation (CCU) value chain has been acknowledged, there is still a scarcity of research about it. This work contri…
• AI-POWERED SENTIMENT ANALYSIS IN DIGITAL MARKETING: A REVIEW OF CUSTOMER FEEDBACK LOOPS IN IT SERVICES
  2023 · 数字孪生 · This systematic review critically examines the evolving role of AI-powered sentiment analysis in optimizing digital marketing strategies, with a specific focus on its application within customer feedback loops in IT serv…
• Digital Transformation and Sustainable Customer Value in Healthcare: Evidence from an AI-Based Diabetes Prognostic Service
  2026 · AI 安全与对齐 · This study investigates how digital transformation in healthcare shapes sustainable customer value by analyzing the role of digital quality and its influence on satisfaction and loyalty within an AI-based diabetes progno…
• Market segmentation and challenges among consumers of high-value bell pepper and tomato from protected production systems in Kano State, Nigeria
  2026 · 碳中和与 CCUS · Consumer demand for high-value vegetables from Protected Production Systems (PPS) is expanding in Kano State, Nigeria; however, heterogeneity in consumer preferences remains underexplored. This study segmented urban cons…
• ECONOMIC AND GOVERNANCE IMPLICATIONS OF AI-DRIVEN MARKETING SYSTEMS: A MIXED-METHODS STUDY ON PERFORMANCE, TRANSPARENCY, AND POLICY ALIGNMENT
  2025 · AI 安全与对齐 · This proposal examines the two aspects of AI marketing adoption, economic performance and ethical governance, through a mixed-methods study design. Quantitative methods will assess the effect of AI on efficiency in budge…
• Generative AI in service research: promise or peril?
  2025 · AI 安全与对齐 · Generative artificial intelligence (Gen AI), exemplified by ChatGPT, has recently garnered significant attention among researchers. The service community, in particular, has shown a growing interest in the opportunities …
• Innovative horizons: the impact of AI on entrepreneurial performance
  2025 · AI 安全与对齐 · This paper investigates the impact of artificial intelligence (AI) on entrepreneurial performance, focusing on firm performance and creativity. While extensive research highlights AI’s operational advantages, its impact …
• The Role of Neuroscience in Shaping Marketing Narratives for Rural Agricultural Producers: A Systematic Review
  2025 · 脑科学 · Rural agricultural markets face unique challenges, yet neuromarketing applications in this sector are understudied. This systematic review investigates how neuroscience has been applied to shape marketing narratives for …
• Digital Twin Technology for Personalized Rural Tourism Product Development: A Case Study Approach
  2025 · 数字孪生 · Modern rural tourism is confronted with increased challenges to find customized products for varied visitor needs while traditional processes are burdened by long cycles and limited real-time analysis opportunities. This…
• The Role of Digital Marketing in Shaping Sustainable Consumption: Insights from a Systematic Literature Review
  2025 · 数字孪生 · As global awareness of environmental and social challenges continues to rise, companies are increasingly re-evaluating how they connect with consumers. This study investigates the role of digital marketing in promoting m…
• Putting the S in Sustainable Supply Chain Management: A People‐Centric Research Agenda
  2025 · 数字孪生 · ABSTRACT The aim of this disciplined provocation is to challenge some of the fundamental assumptions in supply chain management research and practice—most notably the discipline’s current conceptualization of supply chai…
• Improving Sentiment Analysis Performance By Leveraging AI Models Through Cross-Lingual Transfer Learning to Train Arabic texts
  2025 · 边缘智能 · This systematic literature review about how Cross-lingual transfer learning is an effective way to overcome the limitations of sentiment analysis across various languages. Artificial intelligence (AI) models, particularl…
• The Red Sea Crisis: ramifications for vessel operations, shipping networks, and maritime supply chains
  2024 · 深海科技 · The attack of Hamas on Israel of October 7, 2023, and the military response of the latter in Gaza have made news headlines for much of the last quarter of 2023 and early 2024. The international community has attempted to…
• Digital Marketing in the Survival and Growth Strategies of Small and Medium-Sized Businesses During the War in Ukraine
  2024 · 数字孪生 · This article shows the impact of the war on small and medium-sized businesses in Ukraine during the full-scale invasion of the Russian Federation, which started on February 24, 2022, and ended in September 2023. The obje…
• Digital platforms and the SDGs : A socio‐eco‐technical framework for SMEs based on cross‐case analysis
  2024 · 数字孪生 · Abstract Managing the complex relationship between digitalization and sustainable development is a key challenge for many small and medium sized enterprises (SMEs). To understand strategies of forerunners in the field of…
• Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management
  2022 · 医疗人工智能 · Companies neither fully exploit the potential of Artificial Intelligence (AI), nor that of Machine Learning (ML), its most prominent method. This is true in particular of marketing, where its possible use extends beyond …
• Metaverse marketing: How the metaverse will shape the future of consumer research and practice
  2022 · 仿生智能 · Abstract The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but al…
• Financial Measures to Reduce Carbon Emissions in Britain, Japan and the United States: A SWOT Analysis
  2022 · 碳中和与 CCUS · To mitigate global warming, China, the world's largest greenhouse gas emitter, has set the goals of achieving carbon peak by 2030 and carbon neutrality by 2060, and financial measures could play an important role. To avo…
• Homes of the future: Unpacking public perceptions to power the domestic hydrogen transition
  2022 · 碳中和与 CCUS · Decarbonization in several countries is now linked to the prospect of implementing a national hydrogen economy. In countries with extensive natural gas infrastructure, hydrogen may provide a real opportunity to decarboni…
• Skills, management practices and technology adoption in Greek manufacturing firms
  2022 · 数字孪生 · The Greek economy has so far failed to shift its production structure towards more complex, high value-added activities incorporating knowledge-intensive practices. Greece lacks a systemic “activating knowledge” dimensio…
• Voluntary workplace genomic testing: wellness benefit or Pandora’s box?
  2022 · 基因技术工具 · Consumer interest in genetic and genomic testing is growing rapidly, with more than 26 million Americans having purchased direct-to-consumer genetic testing services. Capitalizing on the increasing comfort of consumers w…
• Artificial Intelligence: The Attitude of the Public and Representatives of Various Industries
  2021 · AI 安全与对齐 · This paper looks at public and business attitudes towards artificial intelligence, examining the main factors that influence them. The conceptual model is based on the technology–organization–environment (TOE) framework …
• Adoption of AI-empowered industrial robots in auto component manufacturing companies
  2021 · 医疗人工智能 · The usage of AI-empowered Industrial Robots (InRos) is booming in the Auto Component Manufacturing Companies (ACMCs) across the globe. Based on a model leveraging the Technology, Organisation, and Environment (TOE) frame…
• Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia
  2020 · 数字孪生 · Digital tools and marketing have been widely adopted in various industries throughout the world. These tools have enabled companies to obtain real-time customer insights and create and communicate value to customers more…

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